Our Formula

Launch Hydrate’s unique formula helps athletes achieve their peak performance at every critical moment. After all, winning is just the culmination of many smaller moments when you totally crushed it

Win the moment… Win the game.

Cognizin

L-Alanyl-L-Glutamine

Electrolytes

Pre-Game

Launch Activation:

Improved Focus

WHY do we need focus? The science tells us that focus is what separates elite players from everyone else. The ability to consistently focus under pressure is a common trait of top athletes, but it’s not superhuman! Being able to focus on the things that help you perform your best is a skill anyone can learn, and Launch Hydrate with Cognizin® can help.

Did You Know? Cognizin® Citicoline is a natural nootropic that has been clinically tested and found repeatedly to increase attention, psychomotor speed, and boost memory.*

What is Cognizin®?
Learn More

Game On!

Launch Activation:

Rapid Hydration

WHY do we need rapid hydration? Plain water is a great source of hydration, but L-Alanyl-L-Glutamine helps your body absorb electrolytes and water more efficiently for rapid and deep hydration that maintains peak performance. PLUS, if a drink tastes GREAT, you’re more likely to meet the target hydration levels that so many athletes don’t.

Did You Know? Dehydration—even a little—is a BIG DEAL! Studies show that almost every measurement of athletic physical performance (aerobic endurance, strength, power, speed, agility and reaction time) will decrease with as little as 2% dehydration. And new research suggests that even as little as 1% dehydration can impair your cognitive performance!*

What does L-Alanyl-L-Glutamine do?
Learn More

Post-Game

Launch Activation:

Faster Recovery

WHY do we need hydration post-game? While EVERYONE gets exhausted when they train and play hard, Launch Hydrate’s unique blend of electrolytes and L-Alanyl-L-Glutamine helps you stay active LONGER and bounce back FASTER, so your body is ready for the next game or practice.

Did You Know? Our formula contains Sodium, Calcium, Potassium, and Magnesium and the quantities we include are far superior to other sports drinks (40% more than Prime and 250% more than Gatorade).

Why do Electrolytes matter?
Learn More

* Source: cognizin.com/en

* Sources - Murray B. Hydration and physical performance. J Am Coll Nutr. 2007 Oct;26(5 Suppl):542S-548S. doi: 10.1080/07315724.2007.10719656. PMID: 17921463.
Riebl SK, Davy BM. The Hydration Equation: Update on Water Balance and Cognitive Performance. ACSMs Health Fit J. 2013 Nov;17(6):21-28. doi: 10.1249/FIT.0b013e3182a9570f. PMID: 25346594; PMCID: PMC4207053.
Jay R Hoffman, Nicholas A Ratamess, Jie Kang, Stephanie L Rashti, Neil Kelly, Adam M Gonzalez, Michael Stec, Steven Anderson, Brooke L Bailey, Linda M Yamamoto, Lindsay L Hom, Brian R Kupchak, Avery D Faigenbaum & Carl M Maresh (2010) Examination of the efficacy of acute L-alanyl-L-glutamine ingestion during hydration stress in endurance exercise, Journal of the International Society of Sports Nutrition, 7:1, DOI: 10.1186/1550-2783-7-8

* Sources - Shirreffs SM, Sawka MN. Fluid and electrolyte needs for training, competition, and recovery. J Sports Sci. 2011;29 Suppl 1:S39-46. doi: 10.1080/02640414.2011.614269. PMID: 22150427.
Piattoly, Tavis Joseph, “L-glutamine supplementation: effects on recovery from exercise” (2005). LSU. Master’s Theses. 3783. https://digitalcommons.lsu.edu/gradschool_theses/3783